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Directors' Centre Workbooks by Robert Craven

2006 sees the formal launch of the Directors' Centre Workbooks - a series of comprehensive workbooks that you can use on your own, with your consultant or with your team to work through a specific topic in your business.

Benefits of having the workbooks

Owning the workbooks enables you to use the actual workbooks given to clients at Directors Centre workshops.

In true Robert Craven/Directors Centre style, the Workbooks pose straight questions in a straightforward and unpretentious manner. This is not for those that want to go in for intellectually stimulating but irrelevant high theory.

If you can't afford to work with The Directors' Centre in person and you want to use their materials in your own business then this is a great way of accessing the tools.

This is for those that want to understand and develop their businesses.

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SPECIAL OFFER! for a set of five workbooks!

You can buy Workbooks 101, 102, 103, 104 and 105 as a set of five for £75 per set - this offer applies to a minimum purchase of three sets. See below for the contents of each workbook.

Purchase Code: Workbook Set 101-5
141 pages A4 approx
£75.00 each. Minimum order: Three sets.
(Each set would cost £100 if purchased separately.)

do not accept pale imitations!

'Customer Is King', 'Kick-Start Your Business' and 'Bright Marketing' and their contents are copyright (©)materials. We defend our copyright and our intellectual property. Only materials sold and delivered through The Directors' Centre Ltd and using these names are the original items. Others consultants using our materials without permission are infringing our copyright. Others adopting our approach and using similar materials are considered to be 'passing off' materials as their own. These rights have been asserted under the Coyrights, Designs and Patents Act, 1988. Legal representatives of Virgin Publishing and The Directors' Centre will defend our intellectual property rights. You have been warned!

 

Titles of the individual workbooks in the series include:

Workbook: Coaching Materials 101: Just How Good Are You?

includes:

• Commentary - Just How Good Are You?
• Exercise - #1 FiMO
• Exercise - #1 RECoIL
• Exercise - #1 SNOW Workshop

Purchase Code: Workbook 101
23 pages A4 approx
£20.00

Workbook: Coaching Materials 102: Where Do You Want To Go?

includes:

• Commentary - Where Do You Want To Go?
• Exercise - #2 Vision Setting
  • #1 Thinking It Through In Your Head
  • #2 Thinking It Through On The Flipchart
  • #3 Thinking It Through On Flipcharts
  • #4 Thinking It Through BHAG

Purchase Code: Workbook 102
20 pages A4 approx
£20.00

Workbook: Coaching Materials 103: Strategic Thinking

includes:

• Commentary - Strategic Thinking
• Commentary -Strategy Schamtegy
• Exercise - #3 Key Questions In Strategy
• Exercise - #4 Business Purpose Audit
• Exercise - #5 Market Environment Audit
• Exercise - #6 Competition Audit
• Exercise - #7 Individual Competitor Audits
• Exercise - #8 Industry Attractiveness
• Exercise - #9 Culture Audit
• Exercise - #10 Long Term Plans
• Exercise - #11 Organisation Structure Plans
• Exercise - #12 Short Term Plans

Purchase Code: Workbook 103
37 pages A4 approx
£20.00

Workbook: Coaching Materials 104: Kick-Start Your Marketing

includes:

• Commentary - Marketing
• Commentary - Bright Marketing
• Exercise - #13 The Bright Marketing Workout
  includes
  • What Does Your Brand Say?
  • What Are The Benefits?
  • What Business Are You In?
  • Who Is The Product For?
  • Identify Your USP
  • What Is Your Position?
  • What Is Your Brand Positioning Statement?
  • Guerilla Marketing Audit

Purchase Code: Workbook 104
33 pages A4 £20.00

Workbook: Coaching Materials 105: Kick-Start Your NUMBERS

includes:

• Commentary - Finance Workout
• Commentary - Balanced Business Scorecard
• Exercise - #14 Finance Workout
• Exercise - #15 Balanced Scorecard
• Exercise - #16 One Page Business Plan And Action Planning
• Exercise - #17 Your Best Year Yet

Purchase Code: Workbook 105
28 pages A4 approx
£20.00

Workbook: Coaching Materials 106: Kick-Start Your Innovation and Business Plans

includes:

• Commentary - Innovation - Getting Out of Your Box
• Commentary - MORFA - Looking at Business Projects and Business Plans
• Exercise - #18 Just How Good Is Your Business Plan?

Purchase Code: Workbook 106
17 pages A4 approx
£10.00

Workbook: Coaching Materials 107: Kick-Start Your success psychology and habits

includes:

• Commentary - The Psychology of Success
• Commentary - Habits of the Successful

Purchase Code: Workbook 107
13 pages A4 approx
£10.00

Workbook: Coaching Materials 108: Kick-Start Your obsessions

includes:

• Commentary - Three Obsessions of the Successful
• Exercise #19 - How Obsessed?

Purchase Code: Workbook 108
9 pages A4 approx
£10.00

Workbook: Coaching Materials 109: Kick-Start Your leadership and the board

includes:

• Commentary - Leaders and Band Leaders as Surfers
• Commentary - Running the Business
• Exercise #20 - Leadership Checklist
• Exercise #21 - Board Performance

Purchase Code: Workbook 109
17 pages A4 approx
£10.00

Workbook: Coaching Materials 110: Kick-Start CRUNCH QUESTIONS

includes:

• Commentary/Exercise - Crunch Questions
• Commentary/Exercise - Crunch One-Liners
• Commentary - Running the Business

Purchase Code: Workbook 110
22 pages A4 approx
£10.00

 

workshop Workbook: kick-start your business

includes:

• Just How Good Are You?
  • Performance to date
  • Potential to grow
• The Obsessions Of The Successful
• 3-year/1-year/Now Plan

Purchase Code: Workbook 201
20 Pages A4 approx.
£10.00

workshop workbook: customer is king

includes:

• Just How Good Is Your Marketing?
• The Secret of Customer Service
• 7-point Plan

Purchase Code: Workbook 202
20 Pages A4 approx.
£10.00

workshop workbook: bright marketing

includes:

• What Is Marketing?
• Most Effective Sales techniques
• One-Minute Logo
• The Expert

Purchase Code: Workbook 203
28 Pages A4 approx.
£10.00

workshop workbook: more profit

includes:

• What Is Profit ?
• The Pipeline Interrogator
• The Profit Calculator

Purchase Code: Workbook 204
23 Pages A4 approx.
£10.00

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All materials are strictly copyrighted and only available from Robert Craven or The Directors' Centre. They are used under licence from The Directors' Centre.