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Customer Is King - How To Exceed Their Expectations

customer is king - Written by Robert Craven; Foreword by Sir Richard Branson

 

This practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.

• What happens when your customers try to buy from you?
• If you are the same as your competitors, then why will anyone bother to buy from you?
• So, how do you separate yourself from the ‘rest of the crowd’?
• With the fast, proven techniques in this book, you look at your business through your customer’s eyes, understanding what they really want and, ultimately get them to buy more from you – and to buy again and again.

The case studies, checklists, worksheets and ‘frequently asked questions’ in the book give you a clearer understanding of what you are trying to do, and why and how you are going to do it.

It will help you to become better than the competition and build stronger customer relationships.

Robert Craven is a business speaker and consultant. He shows younger businesses how to grow and makes larger businesses more nimble. Running The Directors’ Centre, he is Visiting Professor, Toulouse Business School and Associate Fellow, Warwick Business School. His previous book, ‘Kick-Start Your Business’ was described as ‘truly inspirational’ and placed in the Top 10 Business Books by The Independent.

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Chapter Titles

• Why Marketing Sometimes Fails (Especially For Your Business)
• The Customer Experience: What People Really Buy
• Is The Customer Really In Charge?
• What You And Your Marketing People Need To Know
• Creating 'Customer-Pull' - Buzz, Buzz, Buzz!
• Infecting Your Customers To Help You
• If Customer Experience Is Everything Then What Is It?
• Presenting Your Product, Presenting Your Business
• Creating A Customer Culture - A 13 Point Plan
• The Essential Laws Of Customer-Focused Marketing.

Product Details

• Paperback: 288 pages
• Publisher: Virgin Books
• Language: English
• ISBN: 0753509687.

Special Editions/Translations available in

• USA
• India
• Turkey
• Brazil
• Spain
• China.

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This book is also available at amazon.co.uk.

other books by the directors' centre team

• Kick-Start Your Business by Robert Craven
• Beating The Credit Crunch by Robert Craven
• Bright Marketing by Robert Craven
• Little e, Big Business by Timothy Cumming

do not accept pale imitations!

'Customer Is King', 'Kick-Start Your Business' and 'Bright Marketing' and their contents are copyright (©)materials. We defend our copyright and our intellectual property. Only materials sold and delivered through The Directors' Centre Ltd and using these names are the original items. Others consultants using our materials without permission are infringing our copyright. Others adopting our approach and using similar materials are considered to be 'passing off' materials as their own. These rights have been asserted under the Coyrights, Designs and Patents Act, 1988. Legal representatives of Virgin Publishing and The Directors' Centre will defend our intellectual property rights. You have been warned!