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Directors Centre Website

Let's Talk About... Bright Marketing For Smarter Business

WHAT IS IT?

• Bright Marketing is an intensive seminar that makes businesses re-think how they get and keep customers
• The workshop is based on Robert Craven's book, 'Customer Is King'
• The programme is run by Barclays Bank and hence they are free to business owners to attend (usual ticket price £225).
• Read what the Financial Times has to say about it ...

WHO IS IT AIMED AT?

• Owner-managers who are trying to grow their businesses
• People with the ambition, enthusiasm and energy to 'move on up'!
  

HOW WILL IT HELP YOU?

The interactive workshop will give you the tools to:

• Focus your marketing activities more effectively and profitably
• See your business and your products through your customers' eyes
• Use proven tools to improve your effectiveness and profitability
• Take control of your sales and marketing activity.

HOW WILL YOU BENEFIT?

You will get:

• Tools and techniques to improve your marketing, sales and profits - in fact, too many tools!
• A branded, recognised, workshop run by a first-class trainer - this is more than just training - this is about actions for your business
• An opportunity to listen to, and ask questions of, one of the UK's leading experts on marketing
• After the workshop, time to network.
  

MORE ABOUT THE BOOK...

• Customer Is King - How to exceed their expectations
• Written by Robert Craven; Foreword by Sir Richard Branson
• Full of practical ways to take the pain out of planning and growing a business by focusing on who your target customers are and what they really want.

THE DELIVERY TEAM

The delivery team at The Directors' Centre, Robert Craven and Kiki Maurey, are the only people able to deliver the workshops using the Bright Marketing workbooks, the book, tools and techniques. It has been a real team effort to develop the programme.

The programme is run by Barclays Bank who co-ordinate and manage all the events.

WHAT THE DELEGATES SAY FROM LAST YEAR

'Last January, we were a team of just four with a turnover of around £150,000 a year and we look set to have almost doubled that in the past year and our aim is to take that to the half a million mark by year end 07, with profitability up by about 30%.'
- NB, Managing Director, Media Company.

'Based on current bookings as of 11 Jan 2006, Q1 2006 will already be at least as good as Q4 2005, and looks like it could be 3 times the Q4 2005 revenue.'
- IW, Managing Director, Management Consultancy.

'99% of delegates said they'd recommend The Directors' Centre workshop to a friend; 96% said they'd do something fundamentally different as a result of the Kick-Start workshop.'
- Barclays Bank Nov 2005

Further Testimonials
Bradley Walters talks about Bright Marketing Seminars.

the bright marketing Diary

These events are taking place across the country in October and November, run by Robert Craven

Contact us for the new dates!

event timing

Events will run as follows

09:00 Registration
09:30 Start (prompt)
13:10 Presentation Close. Lunch/Networking
14:00 Lunch finishes

More information

Let's Talk... Bright Marketing has a sister seminar Let's Talk... More Profit - both seminars are being run by Robert Craven with Barclays Bank.

For more information contact events@directorscentre.com or call Tricia on +44 (0)1225 851 044.

to book a place...

To book a place, contact us at The Directors' Centre - workshops are FREE to attend.
Bright Marketing Article in Start Your Business Magazine
Further Testimonials.

STOP PRESS - NEW BOOK

Due out in June, Bright Marketing will be published by Crimson Books.